The Guide To Great Logos [PORTABLE]
There is a reason why vintage and retro designs have been on trend for quite some time now. They instantly remind you of the past and evoke romantic feelings of nostalgia. A vintage logo tells customers that history is important to you and that whatever you sell is done right. Worn and hand-illustrated logos in brown and beige color palettes fit this aesthetic beautifully.
The Guide To Great Logos
Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespaces, minimal details and simple lines often resulting in sleek, pared-back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts.
In addition to the overall style, there are 7 main types of logos you can choose from when you are creating your logo. You can pick the one that suits your company name or overall aesthetic best, or combine them to create something unique.
Lettermark logos can be great to streamline your company logo, especially if your name is very long or hard to remember. Lots of businesses choose to go by their initials, just think of HP, CNN or H&M. These monograms can be great for minimalist logos, but remember that they are not very good at expressing what your business is about.
Mascot logos are a fun way of giving your brand a personality. They are often colorful, cartoonish characters that represent your business in a family-friendly and approachable way. To learn more about the ins and outs of mascot logos, take a look at the video below.
Similar to combination marks, emblem logos are also often a combination of word and pictorial elements. They usually consist of text integrated with a symbol or icon, such as badges, seals or crests. The Rockwell Lighthouse emblem shows, how these traditional shapes can give you a very old-school and classic appearance.
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo colors and their meanings.
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I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached).
And while a logo may seem quite simple to create, designing a great one isn't always easy. It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the principles of logo design. Often, designers find themselves creating many iterations of a single logo before getting it "just right."
Apple is one of those brands that has become a status symbol for many. The list of recognizable and desirable brand logos is extensive and ever-growing, depending on trends. As an entrepreneur, you want that same fanatic trust and loyalty of consumers, and it starts with your logo.
Frequently redesigning your logo is a bad idea. Even redesigning it once poses the risk of having to rebuild your brand recognition and marketing from scratch. Nail the design the first time to avoid putting extra roadblocks in your own path. So, what makes a logo great?
Choosing the right colour is one of the key ingredients to a great logo. Psychology teaches us that colours can have different effects on our mood. That is true in everyday life situations such as traffic sign colours that have specific meanings, but there is a whole science behind the meaning of colours used in branding and marketing.
If you want your logo to include text, choose the font with great care. We already covered the importance of a professional-looking logo that is easy to read and recognizable. Design your logo with a unique font, but keep it readable and not too complex.
Although every logo is unique, the sizes in which you save and share them are not. Great logos can be resized, and quickly produced across hundreds of different contexts. Having different logo variations is essential for your business. It allows you to comfortably fit your logo into every application that you need it.
Social media is one of the most prominent applications for displaying your logo. Whether your company is looking to win over customers with epic product shots on Instagram, or start meaningful conversations over Twitter, social is a great place to connect, promote, and advertise.
Squarespace offers a free logo maker that uses a vast database of icons to help you create custom logos for your company. The logos are easy to integrate with Squarespace sites, but customization is extremely limited, which makes it difficult to create unique and eye-catching logos.
And we can help you get started. Check out our guide to Overused, Overdone Logo Concepts for examples of generic and overused shapes that will make your logo disappear into the crowd. Then avoid these concepts at all costs.
Brainstorm and free associate by sketching ideas you think might best capture your brand and the benefits it offers. Keep things very simple and try all the categories of logos we discussed above: abstract and literal symbols, stylizing the name of your company, using a monogram or initial, and trying a combination of symbols and text. Nothing is off-limits at this point.
The best way to develop a strong visual brand for your nonprofit is to create a brand guide. A brand guide is a set of instructions on how to properly communicate your branding across various media channels. Brand guides are the best way to keep your branding consistent, especially if multiple team members create content for your organization.
Usually, when discussing logos, less is more, too much detail may end up being self-defeating. Also remember a logo should look amazing on any size, if you add too much detail it might look wrong on a small size, or lack of responsiveness.
A great logo has the ability to communicate what your company stands for, identify your products in a crowded market, and make a positive first impression. It can also create trust and brand awareness, putting you one step ahead of the competition.
This is the most important aspect of great logo design. A complex logo will be difficult to read, print, and reproduce. It can create a confused, uninspiring impression of your company and its values.
What links successful logo designs? Take leading car brands for example. Think of Volkswagen, Tesla, or Honda. They all have a strong, balanced look. Their logos are modern, uncomplicated, and easily recognized whether large or small, in color or black and white.
Once you have a logo (or several logos) that you are happy with, invite feedback from as many people as possible. You could conduct consumer market research or discuss your plans with friends, clients, distributors, or stores.
This article unpacks a simple, straightforward, and highly effective logo design process geared toward creating logos for modern brands and increasingly sophisticated consumers. It presents some useful logo design tips and provides a framework that logo designers can use to guide clients from the earliest phases of research to the final delivery of project files.
Seasoned designers are always on the lookout for ways to provide added value to their clients. Creating a nice logo is admirable, but designers should also consider how to equip clients with a simple strategy for using a logo effectively. One way of doing this is to ask clients at the start of a project if they would like a basic style guide.
Starting with discovery, then conducting research, running a brainstorm, then sketching logos, designing those logo concepts, presenting them to the client and preparing final deliverables which I give to the client.
In your style guide you also should specify on other brand identity elements like: color palette, typography system, photography style, perhaps illustrations, animations and other elements.
To design a memorable nonprofit logo, you need to revisit your brand guidelines, choose the right color palette, stick to readable fonts, and make sure any symbols you include represent your mission.
Animal and environmental rights organizations have some of the most iconic nonprofit logos out there. While some morph animals and other symbols into their designs, others stick to simplistic designs and color combinations.
Faith-based organizations aim to create elegant logos that inspire their followers to come together. Many of these designs use conceptual designs, unique typography, and religious symbols to communicate their causes without being overwhelming.
While many nonprofits infuse playful colors into their logos, religious organizations tend to stick to modest colors. Bold designs can otherwise compromise the level of grace and humility that faith-based organizations must bring to their work.
Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such as a headline, description, image, or logo. To create asset-based ads, you'll provide: headlines, descriptions, images, and logos. Google uses machine learning algorithms to arrange these assets in countless combinations across the web, continuously optimizing for performance. 041b061a72